Amaura London

Amaura London



Amaura London is an eco-luxury brand of home fragrances. Six stunning mood-boosting candles and diffusers that are mindfully created with the range focusing on wellbeing, sustainability and luxury.

‘Our mission is to fill homes with a positive ambience that will enhance peoples mood and wellbeing, with a touch of luxury’

Hand-poured candles made from natural coconut and rapeseed wax, cotton wicks, and blended with the highest quality luxury natural fragrances and essential oils, to provide a clean burn and therapeutic benefits along with an amazing scent. Paraffin, paraben and cruelty-free. Housed in three unique artisan hand-rolled containers made from recycled metallics in copper, brass and stainless steel. All designed with the intention of being repurposed.

Our six therapeutic fragrances are also available in co-ordinating eco-friendly reed diffusers, that are lovingly hand-blended using a sustainable, non-toxic, alcohol free base, made from renewable sources and no petrochemicals.

If you’re looking for wedding gifts for hampers or favours that stand out from the crowd, our NEW luxurious miniature votive candles make a perfect eco-friendly wedding favour for guests or gifts for your bridesmaids that you can even have personalised with an engraved message making them a beautiful memorable keepsake.





Bushey, UK


+44 7703617929 Phone or WhatsApp me to make an appointment or arrange a video call.


Sejal Assi

About Me

Hello! I’m Sejal, the founder of Amaura London - Luxurious, eco-friendly, sustainably made, mood-boosting candles and diffusers.

"My mission is to fill your home with a positive ambience that will enhance your mood and wellbeing, with my eco-luxury candles & diffusers"

Over the past 7 years, I have developed a huge passion for wellness. When my mum suffered a life-changing stroke, my outlook on life changed and I took a break from working to support my parents and my young children. Since then I have focused on understanding self-care and wellness - this became a priority. From meditation, to making my own essential oil blends to help me with my anxiety. I’m a totally different person. This journey also led me to discover the hidden toxins in our everyday products so I began making swaps to natural, non-toxic options.

As a candle lover, I was shocked to discover the toxic ingredients that go into making many candle brands. Did you know that when paraffin scented candled are burned, they give off particles so small that you could fit a thousand of them across a single human hair? These can get into your bloodstream and been associated with health problems including asthma and cardiovascular disease. I didn't want this for my family.

This led me to make my own candles, which I became hugely passionate about. I made it my mission to create a truly luxurious home fragrance range that not only looked stunning and smelt amazing but made with ethically sourced ingredients and essential oils that really helped my family's wellbeing & the environment.

Amaura was born – blending a combination of the words ‘AMBIENCE’ AND ‘AURA’.