Pure Chemistry Lingerie

Pure Chemistry Lingerie



Pure Chemistry Lingerie renowned for its bold colours and beguiling designs that effortlessly combine strength, sensuality, and playfulness, have always been one of the finest lingerie brands in the industry.

Named after Pure Chemistry’s CEO, Dimple Rani, the Indian Bridal collections celebrate Dimple’s Indian heritage catering for the ever-growing Asian market filling the much needed gap in the Asian Bridal market.

Pure Chemistry are the first to introduce & develop Indian bridal Lingerie with beautiful saris and released the unique range back in 2017 meeting a need for bridal lingerie that isn’t simply white or ivory. Whether you are a bride or not, the Rani & Kismet collections are absolutely stunning using decadent silks, French leavers lace, Italian tulle, gold petal motifs, Swarvoski and so much more…Dazzle on your wedding night in pure lingerie perfection!Head to the website, where you will also find the perfect gifting range including provocatively fun knickers in test tubes from our Love Lab Range!

Pure Chemistry Lingerie has featured in British Vogue, Vogue India, Glamour, GQ, Drapers Record, Tirade, Mens Health, Khush Magazine and many more publications. Collaborating with Bobbi Brown & Lucy Choi and stocked in boutiques worldwide.

Pre-order or shop online  contact sales@purechemistrylingerie.com

whatsapp 07513 553586 www.purechemistrylingerie.com





Oxford, UK


+44 7513 553586


Dimple Rani

About Me

Luxury brand Pure Chemistry Lingerie was launched as a bespoke couture range by B.A.(Hons) Graduate Dimple Rani in the finale showcase of Oxford Fashion Week. Born and raised in Oxford, Dimple Rani’s passion for fabrics and fashion design was ignited at an early age by her mother, an avid seamstress. At a tender age her first venture into fashion design was creating dresses for her dolls, she began the serious pursuit of fashion when completing her A-Levels in Costume History. Dimple studied Fashion Design in London, Milan (Marangoni Institute) and graduated with a B.A. (Hons) in Fashion Design & Business from Nottingham Trent University.

She gained further experience in retail with Liz Claiborne, Kaliko & at various fashion catwalks, she also worked backstage at The Apollo Theatre, The Oxford Play House with The English National Ballet, Jesus Christ Superstar, Welsh National Opera and many more prominent shows. Having honed her skills within these settings Dimple Rani committed herself to her true passion of designing luxury intimate apparel debuting with her inaugural PURE CHEMISTRY LINGERIE range in Oxford.