Red Dot Jewels

Red Dot Jewels



Red Dot Jewels, was established in 2011, and has become the UK’s leading Asian Wedding Jewellery brand with stores in London and Birmingham. It was founded by Creative Director Shalini Gupta Patel who wanted to introduce Indian fine jewellery, which had been handcrafted and ethically sourced using silver and semi precious gemstones.

We strive for innovative and unique designs that our clients will be proud to wear over and over again. Our designs enhance a Bride’s beauty and style on her Wedding Day, arguably one of the most important days of her life. With our manufacturing hub in India we are able to create customised and bespoke pieces for our clients and their families within a matter of weeks.

With over 20 collections in store, our designs will appeal to women who have multiple wardrobes, Asian and western, they enjoy travelling and don’t mind making a style statement with their fashion choices.





201 Marsh Road, Pinner, UK


07932 027777


Shalini Gupta Patel

About Me

My family always said I had a keen eye for detail! I used my Economics degree and 9 years of experience in Information Technology to launch Red Dot Jewels 9 years ago. Since completing my Jewellery Accreditation with the Gemological Institution of America (GIA) in 2011 I had planned for Red Dot Jewels to focus it’s aesthetic on Indian Heritage Jewellery and spent 3 months in India curating my first collection. The core of our brand is around the beauty of Kundan, Polki and Jadau jewellery synonymous with Indian Royalty and Bollywood Blockbusters. Growing Red Dot Jewels has been a dream come true and we have exciting plans for its future.

Red Dot Jewels has been featured on the cover of every Asian bridal publication in the UK more than once. Our designs in polki, kundan and enamel have caught the eye of many magazine editors and we’ve been selected for fashion campaigns with Sonam Kapoor and catwalk shows with Manish Malhotra. More recently we’ve had the pleasure of dressing Kaushal for her wedding to Vex King, styled Diipa Khosla-Buller for a photoshoot and dressed Neelam Gill for her family weddings.